media & marketing

SAB - Thought Capital

Challenge
How might the oldest brewery in South Africa reposition its brand as an enabler of entrepreneurship?

Insight
South African Breweries has one of the country’s oldest enterprise supplier development programmes. They have enhanced the programme by defining it under three verticals: ignite, boost and elevate.

Approach
Working very closely with their enterprise development specialists, PISTA co-created a mobile truck campaign to bring about awareness of the brand and the ESD programmes across all nine provinces in South Africa.