experiences

Red Bull South Africa (@RedBullZA) | Twitter

Challenge
How might a strong brand such as Red Bull lend itself to a socially conscious arena of social entrepreneurship?

Insight
Red Bull is seen as a beverage firm however through further interrogation does it show itself as a multifaceted agency with a strong media machine. Some other verticals include: sports, extreme sports, social entrepreneurship and adventure.

Approach
Co-create a social innovation festival with a strong cultural and creative industries narrative, drawing on the cultural assets of the community.