digital

Shape Durban – Durban's Economic Growth

Challenge
How might more citizens be engaged when developing a local economic development strategy?

Insight
Digital has grown over the years. The success of digital strategies has been their ability to access people along their individual user journeys.

Approach
Build a digital strategy that connects government, academia, civil society and business collecting insights from each and co-create the eventual design outcome. We built a website with a social media campaign that asked for insights in build up to Shape Durban, an initiative by eThekwini Municipality.