PISTA is a multidisciplinary research, design and innovation practice.

We help organisations navigate and innovate in volatile, uncertain, complex and ambiguous environments. We use design thinking methodologies to solve problems and exploit business opportunities generating new growth, meaningful differentiation and economic value.

Our Value

Our value rests on the creative prowess of independent thinkers, scientists, engineers, researchers, correspondents and more. This transdisciplinary thinking, rigorous research and inventive methods based in business rationale and good design allows us to innovate better.

Reframing differentiates our practice. We frame from a point of Indigenous Knowledge Systems. We combine cultural intelligence with lean tools and layer this insight to guide strategy. This approach allows us create rich & compelling data-driven stories that inform how we design products and services.


Informal Markets
Connected Townships
Market Positioning
Product Viability & Testing


User Interfaces
User Experiences
Customer Journeys
Service Design
Lifestyle Immersions


Products – conceptual & prototypes
Services – people, product, partners & process
Digital – use interfaces & experiences