Pivoting from a technology startup, PISTA understood the need to humanize innovation and create a new model for impact.


PISTA is now a design consultancy. We take a mindful approach to the projects we tackle by addressing people, planet and profit equitably.


We deliver value through design thinking, cultural & creative insights to inform product & process innovation.

Insights & Ideas

Design Thinking

Pretotypes and prototypes

Source: https://www.designthinkersacademy.co.uk/pretotypes-and-prototypes/ Why is prototyping so important and how does it fit in to the design thinkers tool kit?  In this short read David Kester looks at some recent projects he has observed and been involved Read more…

Cultural Insights

Does technology impact culture?

Original article: https://mediaculturesociety.org/2013/01/29/does-technology-impact-culture/ In today’s technology driven world, people expect to have the means to communicate with others at any given moment. The ability to create relationships based solely on mutual understandings and shared common interests Read more…