PISTA Ventures is a research, design and innovation practice.

We help organisations navigate and innovate in volatile, uncertain, complex and ambiguous environments. We use human-centered, lean methodologies to solve problems and exploit business opportunities—generating new growth, meaningful differentiation, and economic value.


Our uniqueness

Our value rests on the creative prowess of independent thinkers, designers, scientists, engineers, anthropologists, correspondents, entrepreneurs and more. This transdisciplinary thinking, rigorous research and inventive methods based in business rationale and mindful design allows us to innovate better.

Reframing differentiates our innovation practice, we frame from a point of Indigenous Knowledge Systems and operate with ‘cultural intelligence’ in mind, producing deep narratives and data-driven storytelling.


Our offerings

Research – we provide research and analysis that offers clients actionable solutions to their challenges. We answer questions about markets, consumers and lifestyles across countries via quantitative and qualitative studies. We specialize in the inventory, collection, and analysis of primary research data.

Product & Service Design – through our immersive research into human needs and experiences, we identify new opportunities, enhance existing ones and convert them into products, services, and interventions that will matter the most to people who need them.

Frontier Technologies – with the ever-looming Fourth Industrial Revolution we understand some organisations do not have the capacity & capability to tinker with new technology. Our agile development methods allow us to rapidly develop proof of concepts and deploy offerings.


Explore some of our work: