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PISTA is a research, design and innovation practice.

We help organisations navigate and innovate in volatile, uncertain, complex and ambiguous environments. We use human-centered and design thinking methodologies to solve problems and exploit business opportunities—generating new growth, meaningful differentiation, and economic value.


Our uniqueness

Our value rests on the creative prowess of independent thinkers, designers, artists, engineers, musicians, anthropologists, correspondents, entrepreneurs, and more.

This transdisciplinary thinking, rigorous research, and inventive methods based in business rationale and good design allows us to innovate better.

With networks in Ghana, Kenya and South Africa we have access to diverse insights into emerging markets and trends in Afrika.


Our offerings

Product & Service Design – with researchers, cultural & creative industries practitioners, software developers and business analysts co-create solutions to the toughest problems by the client brief. The approach to problem-solving is human-centered, collaborative with a fair churn of iterations aligning with business objectives and innovative outcomes.

Growth & Creative Strategy – through our immersive research into human needs and experiences, we identify new opportunities and convert them into products, services, and interventions that will matter the most to people.

Research – we provide research and analysis that offers clients actionable solutions to their problems. We are a full service research agency answering questions about markets, consumers and lifestyles across some African countries via quantitative and qualitative studies. We specialize in the inventory, collection, and analysis of primary research data for businesses, NGOs, governments and other institutions.

Cultural & Creative Intelligence – reframing differentiates our design practice. We frame from a point of Afrikan Indigenous Knowledge Systems and layer lean methodology tools to guide solution strategy, design and rollout. We layer this intelligence through  data tools.


Why work with us?

Product & Service Design – we design products and services better

Consumer & Market Intelligence – we understand people’s hearts and mind’s better

Marketing & Commerce – we connect with people through experiences and tools better

Sustainability – we understand future needs and circular systems better