about

PISTA Ventures is a research & design practice.

We help organisations navigate and innovate in volatile, uncertain, complex and ambiguous environments. We solve problems and exploit business opportunities generating new growth, meaningful differentiation and economic value.


our value

Our value rests on the creative prowess of independent thinkers, scientists, engineers, researchers, correspondents and more. This transdisciplinary thinking, robust research and inventive methods based on business rationale allow us to innovate better.

Reframing differentiates our practice. We frame from a point of Indigenous Knowledge Systems. We combine cultural intelligence with lean tools and layer the insight to guide strategy. This approach allows us create compelling data-driven narratives that inform the way we design products, services & ventures.


research

Informal Markets
Connected Townships
Market Positioning
Product Testing
Service Viability

design

User Interfaces
User Experiences
Customer Journeys
Digital Campaigns

capabilities

Rapid Prototyping
Product Design
Service Design


industries & trends

Financial Services
Consumer Goods
Built Environment
Marine & Maritime
Agriculture
Mobility

Future of Work
Future of Cities
Climate Change
Circular Economy
Creative Commerce


contact

hello@pista.co.za

www.pista.co.za